北京大学光华营销讲义 涂平老师

北京大学光华营销讲义 涂平老师

Planning ahead—study questions
What is the external environment of organizations?
What is a customer-driven organization?
What is a quality-driven organization?
What is the internal environment and organizational culture?
How is diversity managed in a multicultural organization?

Competitive advantage involves utilization of a core competency that clearly sets an organization apart from competitors and gives it an advantage over them in the marketplace.

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