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    No wonder, then, that the past few years have been bad for food companies—and terrible for the fast-food lot. Attacks on the industry have changed the psychological climate in which it operates, and they may yet change the legislative climate too. So far, lawsuits brought on health-and-safety grounds have been more of a warning than a general threat. Nevertheless, some lawyers still see a similarity between the position of food companies now and that of tobacco companies in the 1960s and 1970s, when private lawsuits paved the way for a coordinated attack on “big tobacco” by attorneys-general. Worries about rising obesity rates among children, and fear of subsequent legal actions, have caused companies to scale back their marketing of fatty food and soft drinks to minors.
     In several countries, government pronouncements and actions have added to the pressure on the industry. The British government’s push to introduce traffic-light labeling comes in the wake of a hard-hitting report from the House of Commons Health Select Committee, whose chairman said:“The devastating consequences of the epidemic of obesity are likely to have a profound impact over the next century.” In France, a law has been passed to impose a 1.5% tax on the advertising budgets of food companies if they do not encourage healthy eating. The industry may claim, with some justification, that ultimate responsibility for bad diet rests with the individual, and that the amount of exercise you do is just as important as the amount of food you eat. But as long as governments, lawyers and health campaigners continue to pile on the pressure, it will have to work hard to convince them it is doing its bit to stop people piling on the pounds.
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