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Food firms and fat-fighters
    Five leading food companies have introduced a labeling scheme for their products in the British market, in an attempt to assuage critics who say they encourage obesity. But consumer groups are unhappy all the same. Is the food industry, like tobacco before it, about to be engulfed by a wave of lawsuits brought on health grounds?
    KEEPING fit requires a combination of healthy eating and regular exercise. On the second of these at least, the world’s food companies can claim to be setting a good example: they have been working up quite a sweat in their attempts to fend off assaults by governments, consumer groups and lawyers who accuse them of peddling products that encourage obesity. This week saw the unveiling of another industry initiative: five leading food producers—Danone, Kellogg, Nestlé, Kraft and PepsiCo—introduced a labeling scheme for the British market which will show “guideline daily amounts” for calories, fats, sugar and salt on packaging. The new labels will start to appear on the firms’ crisps, chocolate bars, cheese slices and the like over the next few months. A number of other food giants, such as Cadbury Schweppes and Masterfoods, have already started putting guideline labels on their products.
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